Perfect Big Mac

Perfect Big Mac

we are
the real
big mac
sold somewhere
between fresh
and near 
expiration
we are real
but never
the picture perfect
as advertised
version
that some
imagine themselves
to be

them
the perfect 
big mac
in their imagination
and solitude
that never contradict
the same one
the plump and dramatic one
on the menu
and
printed
in magazines

the one
advertised
and televised
filmed and photographed
to perfection
costing millions of dollars
to produce
and to print

beware
the ones
with false modesty
claiming
by pretentious
omission
they are 
the perfect big mac

beware
their tricks
of false modesty
claiming
like all the others
they're imperfect too
them
only 95% 
of what the perfect
big mac
on TV 
and magazines 
is

while the rest
are the big macs
handed out the drive thru window
at 1 a.m.
imperfect too
but never
the same
never as close
to the advertised
one

beware
his false advertising
beware
the temptation
to see yourself
in the false glory
that is his

beware
because it's nothing
more than the bullshit
of all that goes into
a load
of false
advertising

beware
his tricks and gimmicks
cause it's true
the patty
bun
and all the other shit
are real
but 
if you look close enough
they're not close
to what's being
advertised

beware
cause there's no such thing
out here
as the perfect
big mac
it is only
the fantasy
of the big mac
that fantasizes
of his own
perfection

we 
are lifeless buns
and limp cheese
we are wilted lettuce
we are warm
but not fresh
we are tepid meat
with dull
chewy pickles
but it's better
than being nothing
just false advertising
which is all
the perfect 
big mac
is